Most People Screw Up Scaling an Online Business—Here’s How to Get It Right.
Let me tell you a story about how I made millions... and almost lost it all.I’m String Nikolic. I help course creators and coaches scale profitably—without overcomplicating everything.For four years, I ran a high-ticket coaching business with my wife. She was the face. I ran the backend—ads, funnels, sales, and operations. We sold one thing: a dating and relationship program for women.We didn’t launch new offers.
We didn’t chase trends.
We refined, optimized, and scaled one proven model.The results?✅ $4M in total revenue
✅ $1.4M in our best 12 months
✅ $201K in our highest month

But here’s the part no one tells you: revenue doesn’t equal profit.We learned the hard way that the difference between a growing business and a failing one isn’t how much you sell—it’s how much you keep.Where Most Businesses Get StuckWe were at $50K/month in revenue, yet profits were shrinking. Why?* A bloated team of 7—more meetings, more overhead, more distractions.
* 30-40% of revenue going straight to ads.
* Pouring money into untested marketing channels instead of doubling down on what was working.If we had kept going like this, we would have done what most businesses do: work harder, sell more, and still wonder why profits didn’t improve.Instead, we did the opposite.The Single Decision That Changed EverythingWe cut our team from 7 to 3—just me, my wife, and a sales rep.Here’s what happened next:* Month 1: $63K
* Month 2: $173K
* Month 3: $125K
* Month 4: $201K
* Month 5: $178K
* Month 6: $143K
* Month 7: $138K$1M in sales in 7 months—with a smaller team and fewer headaches.Why? Because we redirected all our effort toward what actually moved the needle.The Difference Between Scaling and Wasting TimeMost businesses try to grow by adding more.More offers.
More people.
More complexity.That’s not scaling. That’s complicating.Instead, we cut everything that wasn’t directly driving profit and did three things exceptionally well:✅ We tracked our numbers daily. If you don’t track it, you can’t optimize it.
✅ We sold one thing, over and over. The most successful businesses don’t “diversify” too soon.
✅ We built a reliable traffic system. No leads, no business. Simple as that.How Businesses Kill Their Own Growth❌ Scaling before they’re ready. If you don’t have consistent lead flow and a proven offer, more sales reps won’t help.
❌ Outsourcing too soon. No one will care about your ads, your sales, or your profit like you do.
❌ Ignoring organic growth. Paid ads should be a tool, not a crutch. Businesses built purely on ads are one algorithm change away from collapse.How This Applies to YouIf your business is already making sales but you know there’s room for more growth and more profit, let’s talk.I don’t do hype, and I don’t work with everyone. But if I see a way to help you scale smarter, I’ll lay it out. If we’re a fit, we’ll talk about working together. If not, you’ll still walk away with clarity on what to fix.Message me directly on Facebook or WhatsApp. No bots, no assistants—the message goes straight to me.String


Hi, I’m String.I work with coaches and consultants who:
• Sell high-ticket programs but are stuck and want to grow.
• Are successful with low-ticket offers and want to start selling high-ticket offers ($5K+).
• Have an ultimate goal of building a high 7- or 8-figure business.How I help:
• Build marketing campaigns that sell.
• Streamline processes to save time.
• Automate tasks to reduce human labor.My experience:
• Co-founded a $4M coaching business in 4 years.
• Spent $1.2M+ of my own money on ads.
• Built lean, scalable sales systems.What I’ve learned:
• Simplicity wins—focus on profit-generating activities.
• Marketing is math—tracking and data-driven decisions are key.
• Scaling fast will break things—keep eyes on profit and grow deliberately.Curious if I can help your business?Shoot me an email, message me on Facebook, or book a time in my calendar.